I have always been intrigued by the Daylesford brand and have intended on paying them a visit for quite some time. Last weekend, I found the perfect excuse as they were holding their annual Harvest Festival. It was a lovely day out and although the day began a little gloomy, the sun shone on Daylesford.
Without doubt, Daylesford is marketed towards a certain type of person; its shops and ethos have been criticised for being elitist but I found it quite lovely. It is like entering a magical world where nothing is wrong, almost like Marie-Antoinette’s Petit Trianon with its pre-wiped hen’s eggs for collection and its beribboned lambs. Daylesford is geared towards those to aspire to the country life. Everything is exceptional quality and the prices reflect this, however they also reflect the ‘behind the scenes’ effort which goes into the food, products and service offered by Daylesford.
Owned by Lady Bamford of JCB fame, and located on the Gloucestershire, Oxfordshire border between Stow-on-the-Wold and Moreton-in-Marsh , in the heart of the Cotswolds, it is one of the most sustainable working farms in the country. Fully organic, Daylesford comprises the working farm, holiday cottages, cookery school, original farm shop, restaurant, cafe, lifestyle shops, spa and nursery. The Daylesford branding is everywhere, which is strangely comforting and provides effortless continuity. Granted, some of the prices (especially in the clothing department) were eye-watering for mere mortals but the food hall was an absolute delight. I was extremely impressed by the chilled cheese room which offers dozens of cheeses including their own Single Gloucester, Double Gloucester, Blue and a Camembert-style cheese, all of which were excellent. The butchery and fish counters were impeccably presented and offered a rich variety of produce, predominantly from the farm (although of course not the fish!)
It being an open day, we enjoyed visiting the animals and learning about the different rare and historic breeds which make up the Daylesford livestock. There were sheepdog trials, cray-fish catching, donkey patting….everything shouted ‘true country living’ (although quite a number of their clientele had driven up from Town and were a little under equipped for the muddy fields!).
I have to say, Daylesford is ‘well done’, its sister shops in London are stocked with the same superior quality ingredients as the Farm Shop and everything feels fresh and good for you (even the cakes). I didn’t dine in the restaurant as it was extremely full (although I full intend to return soon) but took the opportunity to indulge in a ‘smart’ takeaway – their wood-fired oven was offering glistening mozzarella and salami covered organic pizzas which looked delicious, however we chose the slow-cooked pulled beef with ‘slaw in an organic roll. Eaten in the sunshine with a cold bottle of their own cider it was idyllic, although extremely busy. The day finished with the purchase of a few delicious pastries, made in the on-site bakery; and a bag full of sumptuous cheeses, organic milk and a rather super organic mint jelly.
Daylesford should be billed as an experience; I’d recommend a weekend away in one of their beautiful holiday cottages (which form the bulk of the original farmhouse) – you’re but a few steps away from a delicious breakfast, lunch or dinner – indulge in a treatment in the spa, sip a coffee on the Cotswold stone terrace or sign up to a masterclass or day course at the cookery school. There is a lot to do but do go with very full pockets, you may need to book up almost a year in advance due to the popularity of the holiday accommodation. All in all, it’s a place to forget about the world, forget about the credit card bill and just indulge.